Premier League and Coca-Cola Great Britain have announced a new three-and-a-half-year partnership, starting in January 2019. It is the first sponsorship Coca-Cola Great Britain will activate across multiple brands within its portfolio, showcasing a range of drinks including sparkling soft drinks, water and fruit-based drinks, with low and no-sugar options.
The partnership will see Coca-Cola work with the world’s most competitive and compelling football league to engage and excite fans up and down the country, giving them an opportunity to get even closer to the Premier League and connect with the game they love. The company will look to enhance the fan experience through physical and digital activations including a nationwide Premier League trophy tour.
And now, this partnership allows more people in Indonesia to watch Premier League's big match together with friends and families in an exciting festival of food, music, Premier League big matches and the experience of drinking an ice cold Coca-Cola from the billboard. It was held in open air environment and big screens to enhance the experience.
"Coca-Cola wants to make social moments more special, even though we are supporting different Premier League clubs, the love of the game and Coca-Cola will unite people and enjoy the shared moment together. By activating this partnership, Coca-Cola is focusing to recruit new and young consumer base,” said Suryanto Gunawan, Marketing Manager of Sparkling Indonesia.
To the millions Premier League fans outside Jakarta, Coca-Cola also produced Premier League limited edition pack featuring 47 players from all 20 clubs. The players selected has different role in the team such as forward, midfielder, defender and goalkeeper, and also different nationalities like Mesut Özil (Arsenal), Eden Hazard (Chelsea), Virgil van Dijk (Liverpool), Sergio Agüero (Manchester City), David de Gea (Manchester United), and Asian players such as Heung-min Son (Tottenham Hotspur) and Neil Etheridge (Cardiff City).
“With 2018/2019 season come to an end, we’re looking forward to build greater Coca-Cola and Premier League excitement and experience for the next three season,” closed Suryanto.