The Coca-Cola Foundation Indonesia, through its PerpuSeru program, a long-term program currently partnering with over 500 libraries across Indonesia to transform them into Information and Communications Technology (ICT) based learning centers, launched #PengetahuanItuKekuatan (#KnowledgeIsPower) This is a nationwide social movement led by goodwill ambassador Adinia Wirasti, a two-time winner of the Indonesian film award (Citra Award). She is also recognized for her passion for the Indonesian heritage and her desire to promote knowledge throughout Indonesia, especially in rural areas.

#PengetahuanItuKekuatan is the first awareness campaign by PerpuSeru launched to the public. Through this campaign, PerpuSeru created a webpage intended to show a series of free tutorials available to the public through its website www.perpuseru.org. This page is also accessible at ICT based libraries across Indonesia. The #PengetahuanItuKekuatan movement aims to create improved futures and positive economic change by providing open access to key knowledge inspired by the heroic youth movement in the past.

"I am very excited and proud to be a part of the #PengetahuanItuKekuatan social movement," said #PengetahuanItuKekuatan goodwill ambassador Adinia Wirasti. "ICT based libraries are a national resource and we will be using social media platforms and a website to invite all Indonesians to access this readily available and valuable knowledge, to empower themselves and become active contributors to nation building."

"Gerakan Pemuda Indonesia (Indonesia youth movement) is one of the best examples of a knowledge is power social movement," said Titie Sadarini, Chief Executive, Coca-Cola Foundation Indonesia."ICT based libraries combined with the right sources of knowledge and a public who is eager to learn has the ability to not only improve the welfare and future of an individual, but to contribute to the economic and social growth of the whole country."