1886 / 1899 / 1900 / 1915 / 1921 / 1929 / 1931 / 1942
1947 / 1950 / 1960 / 1963 / 1969 / 1971 / 1985 / 1993

COCA-COLA is the most popular and biggest-selling soft drink brand in history.

1886
START OF FRESHNESS

Coca-Cola was first served on May 8, 1889 at Jacob’s Pharmacy. A total of nine drinks was sold throughout the year.

 THE NAME WAS BORN

A company accountant named Frank Robinson dubbed the new drink ‘COCA-COLA’ and used the now-famous Spencerian font for both the C letters to make it look appealing.

1889
 INSIDE A BOTTLE

The first Coca-Cola drink inside a bottle packaging was made in 1899 using a Hutchinson-shaped bottle.

1900
SUPPORT FROM THE STARS

An opera singer named Hilda Clark became the first celebrity to endorse Coca-Cola by appearing a variety of ads, including trays, posters, bookmarks.

1915
CONTOUR BOTTLE

The prototype for the COCA-COLA contour bottle was designed by Alexander Samuelson.

1921
FRESHNESS, ALL YEAR ROUND

The use of the ‘Thirst Knows No Season’ slogan succeeded in making Coca-Cola, originally known as a summer drink, into a beverage that can be enjoyed any time throughout the year.

1929

UNIQUENESS OF THE COCA-COLA BOTTLE

The bell-like shape is an early form of the Coca-Cola glass.

1931
EVEN SANTA ENJOYS COCA-COLA

An artist named Haddon Sundblom made an illustration depicting Santa Claus posing with a bottle of COCA-COLA.

1942 
THE ‘COKE’ NICKNAME

The Sprite Boy character was introduced to convey the message that COCA-COLA and COKE are two names of the same product.

1947 
THE METAL DISC

The red metal disc was introduced with a diameter of about 12 to 48 inches.

1950

MAKING THE COVER

COCA-COLA became the first product ever to appear on the cover of Time magazine.

1960

AVAILABLE IN CANS

The 12-ounce can packaging was first introduced.

1963
SING THE SONG

Introducing a new graphical display in red and white that became a iconic part of the logo for all COCA-COLA systems.

1969
RED AND WHITE

Introducing a new graphical display in red and white that became a iconic part of the logo for all COCA-COLA systems.

1971 COKE FOR THE WHOLE WORLD

First introduced as a radio advertisement and then produced as a television commercial, the world-renowned ‘I’d Like to Buy the World a Coke’ became the most popular COCA-COLA ad.

1985
NEW VS CLASSIC

For the first time in 99 years, Coca-Cola changed its formula. The product, dubbed ‘New Coke’, was protested by many consumers. It was then remade with the original formula, renamed Coca-Cola Classic and relaunched to the market 79 days later.

1993
THE POLAR BEAR HAS COME

For the first time in 99 years, Coca-Cola changed its formula. The product, dubbed ‘New Coke’, was protested by many consumers. It was then remade with the original formula, renamed Coca-Cola Classic and relaunched to the market 79 days later.