On one hand, the COVID-19 pandemic has significantly affected people’s socio-economic life and health. The infection has put a lot of people in a more vulnerable state, whether it is their health or economic condition. Vulnerability can be defined as social condition that leads to or causes the inability to face danger threats, in this case, exposure to COVID-19.

People who are vulnerable during this pandemic are health workers and public service workers, who are the forefront of community service. Health workers are vulnerable because of the high exposure to COVID-19 as they directly deal with patients infected by the virus. Public service workers, such as those working in public transportations, are also vulnerable because they are constantly in contact with people who take public transportations to work. Interaction with many people will increase their chances of being exposed to the virus.

On the other hand, COVID-19 pandemic has made people more aware of their surroundings and help each other to reduce the impact of the pandemic, including the business world. As part of Indonesian society, Coca-Cola also contributes by distributing its products to the front liners and communities severely affected by the pandemic.

Refresh Program is one of the initiatives where Coca-Cola gives various beverage products to public transportation workers, health workers at hospitals, and communities affected by the pandemic. The products are Ades, Nutriboost, Frestea, and Minute Maid Pulpy.

In running this program, Coca-Cola collaborates with other parties such as Grab, Go-Jek, and DKI Jakarta provincial government through the Large-Scale Social Collaboration program. Coca-Cola also carries out this program by working together with the Packaging and Recycling Association for Indonesia Sustainable Environment (PRAISE) and the Coordinating Ministry of Maritime and Investment on April 29, 2020.

This Refresh Program is Coca-Cola’s form of solidarity. In the midst of COVID-19 pandemic, this program could give a ‘refreshment’ for humanity and make us realize that we, as communities, are not alone in facing this pandemic-induced crisis.