Jakarta, October 7, 2020 Coca-Cola’s multi-region and cross-business collaboration ‘Plastic Reborn 2.0’ have resulted in a highly successful partnership between its three selected startup companies—MallSampah, Clean Up, and Gringgo. As “grantees”, they were able to channel the various business acceleration materials they have received into ready-to-market business projects. Data shows that the grantees have experienced significant business expansion as well as an improvement in their abilities to manage and post-consumption plastic packaging waste or PET (Polyethylene Terephthalate) with a recorded total of 282 tons of recyclable waste, or an average increase of 24%. Meanwhile, the overall amount of (organic and inorganic) waste managed has reached 464%. These accomplishments prove that ‘Plastic Reborn 2.0’ can encourage the younger generation to collaborate in finding solutions for the post-consumption plastic packaging waste management ecosystem in the future.

Launched on July 17, 2019, ‘Plastic Reborn 2.0’ is an initiative developed by the Coca-Cola Foundation Indonesia and Ancora Foundation. Today, the initiative publicly announced the results of its first-ever startup collaboration program, which aimed to encourage the development of a circular economy ecosystem through the use of technology to create a more efficient waste management and recycling system in Indonesia.

Triyono Prijosoesilo, Vice Chief Executive of the Coca-Cola Foundation Indonesia, said, "In line with Coca-Cola’s global vision of 'World Without Waste', CCFI and Ancora Foundation initiated Plastic Reborn 2.0 as a manifestation of our ambition to reduce the impact of post-consumption packaging waste on the environment. The grantees themselves have greatly expanded their ability to contribute to the waste processing and recycling industry. Their high enthusiasm proves that if managed optimally, the post-consumption plastic packaging waste recycling industry in Indonesia offers enormous potential."

Infografis plastic Reborn 2

The ‘Plastic Reborn’ program is part of Coca-Cola’s implementation of its "World Without Waste" vision in Indonesia and seeks to transform the behavior of Indonesia's young generation in managing plastic waste, post-consumption plastic packaging in particular. In 'Plastic Reborn 2.0', the younger generation is encouraged to collaborate to find new and exciting solutions for collecting and managing post-consumption plastic packaging waste through the use of technology.

Ancora Foundation Executive Director, Ahmad Zakky Habibie, said, "We are proud of the high level of enthusiasm shown by the grantees in achieving—and exceeding—the targets of this program. Thanks to the mentoring that they received in the 18-month Plastic Reborn 2.0 program, the selected startups have successfully collaborated to improve their business capacity through technology adoption as well as operational development.  As a follow-up to the success achieved by the grantees through this program, we would like to invite young Indonesian businessmen to participate in advancing the plastic packaging waste recycling industry and contribute to making environmental sustainability a reality.”


total waste collected in tons

Start of the Plastic Reborn 2.0 program in 2019

End of the Plastic Reborn 2.0 Program in 2020







Clean Up



893.3 %





Table .1

The success of each of the grantees can be seen through the data released by ‘Plastic Reborn 2.0’ which detailed a significant increase in their business fields. Compared to last year, the overall amount of waste managed by MallSampah has improved by 25.3 tons or an increase of 361.1%, Gringgo by 473 tons or a 136.2% increase, and Clean Up by 134 tons or an 893.3% increase. Meanwhile, in regard to business capacity, MallSampah has experienced an increase in active users by 5,000 customers, mobile app users by 17,000 users, with more than 200 waste collection partners who support the company’s extensive operations in Makassar city, Gowa regency, Maros regency, and Parepare city. In addition, Clean Up’s achievements are also evident with a 100% growth in the number of its household and business customers in the Gowa regency as well as other cities in South Sulawesi.

MallSampah Co-Founder Adi Saifullah Putra, said, “Our business acceleration program has encouraged MallSampah to innovate in offering better waste management services as well as allowing us to achieve high business growth. Furthermore, we have also collaborated with Clean Up to develop the “Mixed Waste” feature in the MallSampah mobile app—which offers an all-in-one integrated waste management service solution that can ease customers’ waste disposal process.”

The same view was conveyed by the Founder & General Manager of Clean Up Indonesia Iqra Putra Sanur, who stated, "The Mixed Waste feature is a result of the ‘Plastic Reborn 2.0’ business acceleration mentoring program. Currently, we have updated the company’s business model through a partnership with MallSampah and Gringgo, which seeks to take advantage of technology-oriented business capacity development to positively impact Clean Up’s business growth.”

Meanwhile, CEO & Co-Founder of Gringgo, Febriadi Pratama, said, "The Plastic Reborn 2.0 mentoring program has been invaluable in expanding Gringgo's business capacity and services. Together with Clean Up, we have developed a "Smart Waste Platform" to provide digital operational support for Clean Up. This online platform can help create greater transparency and effectiveness for waste workers. We hope that this model can be implemented in various other regions throughout Indonesia. Through this collaboration, Gringgo has expanded its operations with data development in the Gowa regency, South Sulawesi.”

Based on the program’s results, the selected startups have improved their capabilities in managing plastic waste by an average of 81% with a total of 712 tons or an average of 21 tons per month.

“From the success of Plastic Reborn 2.0, we have identified business acceleration and collaboration as two key factors that enable the grantees to effectively run a sustainable business. We are very proud of the exciting results of Plastic Reborn 2.0 and hope that this activity can serve as a role model for the younger generation and other regions to realize better plastic waste management in Indonesia," concluded the Vice Chief Executive of the Coca-Cola Foundation Indonesia (CCFI), Triyono Prijosoesilo.