‘Recycle Me’ collection program with Waste4Change launched to encourage and enable people to recycle their used PET plastic bottles and aluminium cans
Jakarta, 28 October 2021 – Coca-Cola Indonesia is rolling out a ‘Recycle Me’ message on its package labels across all its brands and products designed to remind consumers to help recycle their used PET plastic bottles and aluminium cans after they have enjoyed their drink.
Triyono Prijosoesilo, Director of Public Affairs, Communications and Sustainability of PT Coca-Cola Indonesia, said “Like most people, we don’t want to see beverage packaging end up as litter. The PET plastic packaging has a lot of value and the containers can be recycled and turned into new packaging or other items of value. This work is a priority for us and we’re committed to being part of the solution together with our partners.”
Engaging consumers around the importance of packaging collection and recycling is an important part of Coca-Cola’s vision to create a World Without Waste, as the company works to reach its zero-waste goal by 2030. In 2018, the company pledged robust World Without Waste goals to help collect and recycle the equivalent of a bottle or can for every one the company sells globally by 2030, to make 100% of its packaging recyclable by 2025 and to use at least 50% recycled material in its packaging by 2030.
The ‘Recycle Me’ initiative is the latest step from Coca-Cola as part of a holistic approach by the company to tackle packaging waste across Southeast Asia.
“All our bottles and cans are recyclable by design. In addition to driving collection and recycling infrastructure, we want to use the power of our brands to encourage more people to recycle and help give our packages another life. This means once you have enjoyed the drink, please help to collect and recycle the bottle,” added Triyono.
Triyono also explained that while the company continues to step up its support of packaging collection, recycling infrastructure and partnerships to combat marine debris in Indonesia and across ASEAN, Coca-Cola also understand that one of the most impactful ways our brand can play role is by using its on-pack labels to highlight a simple ‘Recycle Me’ message.
The ‘Recycle Me’ message is now being rolled out on all of the company’s brands and packs, not only in Indonesia, but across ASEAN; and the transition is expected to be completed across the majority of the company’s packaging by the end of the year. More broadly, Coca-Cola Indonesia will increasingly be including recycling messages in its marketing campaigns and social channels to encourage consumers to help recycle more.
To further inspire and drive change around increasing plastic waste collection and recycling, Coca-Cola Indonesia is partnering with Waste4Change as the local collection partner in the just-launched ‘Recycle Me’ program. Consumers are encouraged to collect, segregate and send their used PET plastic bottles or cans to the nearest waste banks that have been established by Waste4Change. The collected plastic bottles will be recycled and turned into other useful items.
Mohamad Bijaksana Junerosano, Managing Director of Waste4Change, explained “Companies like Coca-Cola can play an important role in using the power and reach of their brands to drive consumer awareness around recycling and help to inspire behavior change.”
The ‘Recycle Me’ collection program is a three-month initiative running from 28 October to 31 December 2021. The program invites consumers to send six used PET plastic bottles or six cans from across Coca-Cola’s line-up of beverage products to 16 available waste banks in the DKI Jakarta areas. The first 1,000 consumers who participate will get a subsidy delivery fee up to a maximum of Rp 25.000. In addition, consumers will have the opportunity to earn reward points that can be redeemed for mobile credit, electricity credit and e-wallet worth a maximum of Rp 25.000 at available merchants. More information about the ‘Recycle Me’ program can be found on https://recycleme.coca-cola.co.id/.
“We appreciate Coca-Cola’s commitment for sustained packaging collection as well as recycling efforts to increase better waste management, and we welcome their move to remind and facilitate consumers to recycle their used PET bottles and not to litter. We also invite consumers to join in the ‘Recycle Me’ initiative, because all together through small steps we can help to increase the recycling rate of plastic packaging in Indonesia,” concluded Junerosano.
Coca-Cola Indonesia recently switched its iconic green SPRITE packaging to clear plastic PET bottles, across Indonesia, Singapore, Malaysia, Vietnam, Thailand, and the Philippines, to make the bottles easier to recycle. Under the Packaging and Recycling Alliance for Indonesia Sustainable Environment (PRAISE) organization, Coca-Cola Indonesia has also partnered with other leading companies to launch Indonesia Packaging Recovery Organisation (IPRO) with the goal of accelerating packaging collection and recycling in a sustainable way.
Led by its bottling partner Coca-Cola Europacific Partners, the Coca-Cola system in Indonesia is also gearing up to launch a pioneering PET plastic recycling facility in a joint venture with Dynapack Asia. The facility will be the largest bottle-to-bottle (rPET) recycling plant in the country and is expected to be fully operational in 2022 with a capacity of 15.000 tons.
Find out more about Coca-Cola’s World Without Waste roadmap and progress here.